I've tried many protein bars with different flavors, but they all fall short due to the chalky taste and artificial flavoring. I'm normally a Kirkland protein bar kind of guy, but I wanted to broaden my horizons and try something new. As a big fan of peanut butter and jelly sandwiches, this protein flavor was a no-brainer for me. Once the box arrived at my address, I immediately opened and tried my first protein bar, and oh my goodness, it was amazing! I highly recommend this to anybody who is a peanut butter and jelly fan or wants to try something new.