my grandchildren are really enjoying playing with this dough. Some of the words they used to describe it are: sticky, stretchy, cool!, fun, soothing, squissy (if that is a word). What I liked was the customer service. There was a delivery snafu which was in no way the fault of the company - totally the carrier's fault - but the company sent me out another cup of dough without cost to me just to be sure I had it on time. When the first cup arrived I offered to send it back, but they said to keep it and hoped the children would enjoy it. Can not beat that!