Having spent eleven years in one of the winning companies profiled in Contented Cows, I can personally vouch that the strategies and methods recommended by the authors will truly produce a world-class, highly-motivated workforce that will in turn produce exceptional customer service and financial results. Not occasionally, but every time! What is so impressive about the authors approach is that they first thouroughly researched the "people" practices of truly great companies, then show how those practices in turn naturally and inevitably lead to great bottom-line performance. Too many business authors first create a "neat" model or premise, then go out and find examples to validate what they hope will be the next management "magic pill," establishing correlations that in reality, if they exist at all, are quite tenuous. These guys have done their work the old fashioned way, and you can (and will) take their recommendations to the bank!